Exploring a potential theme park and resort project

Universal Destinations & Experiences is a leader in operating the most innovative and immersive theme parks and resorts around the world. It is part of Comcast Corporation, a global media and technology company that also includes NBCUniversal and Sky in the UK. Last year, we confirmed the purchase of an approximately 476-acre parcel of land just south of Bedford with the goal of exploring a potential new theme park and resort experience at this site.

We have spent the last several months undertaking feasibility and due diligence work, as well as discussing the project with local and national stakeholders. It will still be some time before any decisions are made on whether or not to proceed with the project, however we want to engage with and share our proposal with local communities.

You can view information about our proposal and share your feedback on this website.

The red line of the site
Location of potential development
The red line of the site and location of potential development

About our proposal

A project of this scale has the potential to be transformative for Bedford and deliver significant benefits for the UK economy. Our developments create thousands of jobs, help to drive footfall to existing local businesses, and unlock major investment into other local enterprises and infrastructure.

We recognise the tremendous excitement our theme parks and destinations bring, however, it is too early in the process to know the possibilities of featured attractions and experiences.

Find out more about our proposal below.

Click here to view our flyer
Click here to view our local letter

Click here to view our information boards

Public engagement

We are undertaking a period of public engagement to hear local feedback on our proposal. This represents an important milestone in our feasibility and due diligence work, however, it does not mean we have made a final decision on whether or not to proceed with this potential project.

We would like to thank all those who took the time to attend the events we held at Kimberly College and Bedford College on 13 and 16 April respectively.

There is still time to review and comment on our plans. Once you have had a chance to review the information pack on this website, we encourage you to provide feedback via the online survey available below. The survey will be open until Friday 3 May 2024.

Share your feedback

We are now undertaking a period of public engagement which will run for 28 days and close on Friday 3 May 2024. Please share your feedback with us by completing the survey below so we can consider and incorporate your valued input where appropriate. Thank you for your participation.

We would like to collect some basic personal details such as your email, phone number and postcode. You do not have to provide any details to complete the survey, however any information you do share will help to inform the consultation report we will be preparing for Government and allow us to keep you up to date on the project. Any personal details you do provide will be held in accordance with our Privacy Policy. Are you happy to consent to provide this information to us?*

We would like to collect some basic personal details such as your email, phone number and postcode. You do not have to provide any details to complete the survey, however any information you do share will help to inform the consultation report we will be preparing for Government and allow us to keep you up to date on the project. Any personal details you do provide will be held in accordance with our Privacy Policy. Are you happy to consent to provide this information to us?*

About You

What is your name?*

What is your name?*

What is your postcode?*

What is your postcode?*

What is your relationship to the site?*

What is your relationship to the site?*

Tick as many as appropriate

What is your email?*

What is your email?*

What is your phone number?

What is your phone number?

Questionnaire

1. What is the most important consideration for you when considering a potential theme park and resort project in Bedford?

1. What is the most important consideration for you when considering a potential theme park and resort project in Bedford?

Tick as many as appropriate

2. Should we proceed with this development we would also help to facilitate a number of significant local infrastructure upgrades. Which of the following do you think is most important?

2. Should we proceed with this development we would also help to facilitate a number of significant local infrastructure upgrades. Which of the following do you think is most important?

Tick as many as appropriate

3. It is really important to us that we invest heavily into the environment around our parks. This might include planting new trees, creating natural barriers and protecting and enhancing existing wildlife. What would you most want to see?

3. It is really important to us that we invest heavily into the environment around our parks. This might include planting new trees, creating natural barriers and protecting and enhancing existing wildlife. What would you most want to see?

Tick as many as appropriate

4a. If we progress this project we would be looking to make significant improvements to local walkways and cycle paths. Is this something you would use?

4a. If we progress this project we would be looking to make significant improvements to local walkways and cycle paths. Is this something you would use?

4b. How often do you think you would use these new routes?

4b. How often do you think you would use these new routes?

Daily
Weekly
Monthly
Few times a year
Never
Not sure
Cycle paths
Walkways

5. We want to celebrate the history and heritage of this area. If we were to develop this site, how do you think we could best do this?

5. We want to celebrate the history and heritage of this area. If we were to develop this site, how do you think we could best do this?

Tick as many as appropriate

6. Across our parks, we look to support local initiatives and charities. Are there any particular organisations you would like to see us support in the area should we go ahead with this project?

6. Across our parks, we look to support local initiatives and charities. Are there any particular organisations you would like to see us support in the area should we go ahead with this project?

7. We embed ourselves in the communities where we operate by working with local schools, employees and business groups to create jobs, skills, training and educational opportunities. Do you have any suggestions for who we should collaborate with?

7. We embed ourselves in the communities where we operate by working with local schools, employees and business groups to create jobs, skills, training and educational opportunities. Do you have any suggestions for who we should collaborate with?

8. This project has the potential to be transformative for Bedford and deliver significant benefits for the UK economy. Our resorts create thousands of jobs, help to drive footfall to existing local businesses, and unlock major investment into local infrastructure. In Bedford, we believe a project like the one we are exploring could create 8,000 new full time jobs once in operation and facilitate significant infrastructure improvements. We are still many months away from deciding whether or not we would proceed with this potential project. Would you support a potential park and resort coming to this site?

8. This project has the potential to be transformative for Bedford and deliver significant benefits for the UK economy. Our resorts create thousands of jobs, help to drive footfall to existing local businesses, and unlock major investment into local infrastructure. In Bedford, we believe a project like the one we are exploring could create 8,000 new full time jobs once in operation and facilitate significant infrastructure improvements. We are still many months away from deciding whether or not we would proceed with this potential project. Would you support a potential park and resort coming to this site?

Please explain why

Please explain why

9. We appreciate that major construction can be disruptive or unsettling for local communities. We are already looking into how we would minimise any such disruption if we proceed with this project. Do you have any particular points that you would like to raise in this regard?

9. We appreciate that major construction can be disruptive or unsettling for local communities. We are already looking into how we would minimise any such disruption if we proceed with this project. Do you have any particular points that you would like to raise in this regard?

10. Please share any other feedback you have at this stage.

10. Please share any other feedback you have at this stage.

Universal Destinations & Experiences (UDX) is not soliciting or accepting ideas or proposals for designs, concepts, or creative materials for attractions, products or services to be offered by them or their affiliates.  It should be recognized that UDX may develop ideas similar to any shared during the engagement process, and no person will be entitled to any compensation for any such ideas or proposals.

Your questions answered

1. What is the project?
Last year, Universal confirmed the purchase of an approximately 476-acre (192-hectare) parcel of land south of Bedford with the goal of exploring a potential new park and resort experience at this site. We have spent the last several months undertaking feasibility and due diligence work and discussing the project with local and national stakeholders. It will still be some time before any decisions are made on whether or not to proceed with the project, however we want to share our proposal with local communities.
2. What is the status of the project?
Whilst we still haven’t made any final decisions on whether or not to proceed with the project, we have spent the past several months undertaking feasibility and due diligence work as well as discussing the project with local and national stakeholders.

We are now beginning a period of public engagement in connection with the planning proposal for this potential project. On this website you can find further details of the project and how you can share your feedback.

This period of public engagement represents an important milestone in our feasibility and due diligence work and is a key part of the planning process; it does not mean we have made a final decision on this potential project. It is really important we hear from local communities before our engagement closes on Friday 3 May 2024 so we can consider and incorporate your feedback where appropriate.

3. Where would the potential park in Bedford be located?
The location of the potential development is outlined in red below.

The redline of the site

4. Why are you looking at Bedford and this site in particular?
The site in Bedford is in an ideal location with convenient, fast rail links to London and London Luton Airport. In addition, the site and Bedford are well-connected for travel from all parts of the UK and Europe. The East West Rail (EWR) project also plans to deliver additional transport improvements for the region, specifically improvements to the existing railway between Bletchley and Bedford.

The site has been identified by Bedford Borough Council for development for some time and it has the size and flat topography that is important for a large-scale theme park resort.

5. What benefit would this park have for Bedford and the UK more widely?

This project has the potential to be transformative for Bedford and deliver significant benefits for the UK economy. Our developments create thousands of jobs, help to drive footfall to existing local businesses, and unlock major investment into other local enterprises and infrastructure.

Should we proceed with this project, the benefits would include:

  • The creation of an expected 8,000 new jobs once operational, rising to 10,000 by year 20 of operation, which would be advertised locally first where feasible.
  • Thousands of jobs generated through construction, with an estimated onsite peak workforce of 5,000.
  • Increased local employment opportunities. Initial estimates suggest that over 75% of the workforce would come from Bedford, Central Bedfordshire, Luton and Milton Keynes.
  • Dedicated training programmes. We invest significantly in our people with training and development programmes. A range of jobs at different experience levels would be created, each with genuine growth opportunities.
  • The facilitation of significant infrastructure improvements, including major road and rail upgrades.
  • A major boost to local and UK tourism, with the expectation that for every job created at the park, 1.5 further jobs would be created throughout the UK economy.
  • Partnerships with local education institutions and businesses.

For further details, we would encourage everyone to look at board four in the information pack.

6. Where are your other parks?
Universal Destinations & Experiences has five branded theme parks and resorts across the globe, including Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Beijing Resort and Universal Studios Singapore. Each of these world-class resorts feature thrilling, immersive attractions, exceptional hotel and resort options, unique merchandise and culinary experiences as well as live and virtual entertainment.
7. Will this park be similar to your other theme parks?
Each theme park is unique and allows guests to be fully immersed in different experiences. If we were to proceed with this potential project, we would like to continue exploring with local stakeholders, including the Council, how we could reflect and celebrate this area’s vibrant history in our plans.
8. Does this project require planning consent?
One route for securing the necessary planning approvals to move ahead with our investment is through planning permission granted directly by Government, via a special development order (SDO), where appropriate following consideration by a Secretary of State. The decision to determine whether this route is appropriate is evaluated on a case-by-case basis. The Secretary of State at the Department for Culture, Media and Sport (DCMS) has agreed to act as the sponsor for the project within Government. The Government has indicated that the consideration of any proposal will be subject to administrative arrangements to ensure functional separation between DCMS as sponsor Department and the Department for Levelling Up Housing and Communities (DLUHC) as planning decision-maker. It is anticipated that public consultation by DLUHC will be carried out prior to any planning decisions, should we decide to take the project forward.

Our planning submission would be accompanied by an Environmental Statement, which will be publicised and subject to consultation with statutory consultation bodies and the public.  The Environmental Statement, together with any other information which is relevant to the decision, and any comments and representations made on it, must be taken into account in deciding whether or not to grant consent for any proposal.

9. Is there an opportunity for me to have my say on this project?

Yes, collaboration and community engagement are at the core of any new experience we explore and we will be engaging with relevant stakeholders in a number of ways.

An information pack can be found on this website and we will also be hosting two public exhibitions in the local area in mid-April (for more details see here). You can provide feedback by using the survey on this website.

10. What rides and experiences can I expect to see if this project is taken forward?
We recognise the tremendous excitement our developments bring, however, it is still too early in the process to know the possibilities of featured attractions and experiences. Should we proceed with the project, we would confirm these at a later stage.
Universal UK Project