Exploring a potential theme park and resort project
Universal Destinations & Experiences is a leader in operating the most innovative and immersive theme parks and resorts around the world. It is part of Comcast Corporation, a global media and technology company that also includes NBCUniversal and Sky in the UK. Last year, we confirmed the purchase of an approximately 476-acre parcel of land just south of Bedford with the goal of exploring a potential new theme park and resort experience at this site.
We have spent the last several months undertaking feasibility and due diligence work, as well as discussing the project with local and national stakeholders. It will still be some time before any decisions are made on whether or not to proceed with the project, however we want to engage with and share our proposal with local communities.
You can view information about our proposal and share your feedback on this website.
About our proposal
We recognise the tremendous excitement our theme parks and destinations bring, however, it is too early in the process to know the possibilities of featured attractions and experiences.
Find out more about our proposal below.
Public engagement
We are undertaking a period of public engagement to hear local feedback on our proposal. This represents an important milestone in our feasibility and due diligence work, however, it does not mean we have made a final decision on whether or not to proceed with this potential project.
We would like to thank all those who took the time to attend the events we held at Kimberly College and Bedford College on 13 and 16 April respectively.
There is still time to review and comment on our plans. Once you have had a chance to review the information pack on this website, we encourage you to provide feedback via the online survey available below. The survey will be open until Friday 3 May 2024.
Share your feedback
Universal Destinations & Experiences (UDX) is not soliciting or accepting ideas or proposals for designs, concepts, or creative materials for attractions, products or services to be offered by them or their affiliates. It should be recognized that UDX may develop ideas similar to any shared during the engagement process, and no person will be entitled to any compensation for any such ideas or proposals.
Your questions answered
1. What is the project?
2. What is the status of the project?
We are now beginning a period of public engagement in connection with the planning proposal for this potential project. On this website you can find further details of the project and how you can share your feedback.
This period of public engagement represents an important milestone in our feasibility and due diligence work and is a key part of the planning process; it does not mean we have made a final decision on this potential project. It is really important we hear from local communities before our engagement closes on Friday 3 May 2024 so we can consider and incorporate your feedback where appropriate.
3. Where would the potential park in Bedford be located?
4. Why are you looking at Bedford and this site in particular?
The site has been identified by Bedford Borough Council for development for some time and it has the size and flat topography that is important for a large-scale theme park resort.
5. What benefit would this park have for Bedford and the UK more widely?
This project has the potential to be transformative for Bedford and deliver significant benefits for the UK economy. Our developments create thousands of jobs, help to drive footfall to existing local businesses, and unlock major investment into other local enterprises and infrastructure.
Should we proceed with this project, the benefits would include:
- The creation of an expected 8,000 new jobs once operational, rising to 10,000 by year 20 of operation, which would be advertised locally first where feasible.
- Thousands of jobs generated through construction, with an estimated onsite peak workforce of 5,000.
- Increased local employment opportunities. Initial estimates suggest that over 75% of the workforce would come from Bedford, Central Bedfordshire, Luton and Milton Keynes.
- Dedicated training programmes. We invest significantly in our people with training and development programmes. A range of jobs at different experience levels would be created, each with genuine growth opportunities.
- The facilitation of significant infrastructure improvements, including major road and rail upgrades.
- A major boost to local and UK tourism, with the expectation that for every job created at the park, 1.5 further jobs would be created throughout the UK economy.
- Partnerships with local education institutions and businesses.
For further details, we would encourage everyone to look at board four in the information pack.
6. Where are your other parks?
7. Will this park be similar to your other theme parks?
8. Does this project require planning consent?
Our planning submission would be accompanied by an Environmental Statement, which will be publicised and subject to consultation with statutory consultation bodies and the public. The Environmental Statement, together with any other information which is relevant to the decision, and any comments and representations made on it, must be taken into account in deciding whether or not to grant consent for any proposal.
9. Is there an opportunity for me to have my say on this project?
Yes, collaboration and community engagement are at the core of any new experience we explore and we will be engaging with relevant stakeholders in a number of ways.
An information pack can be found on this website and we will also be hosting two public exhibitions in the local area in mid-April (for more details see here). You can provide feedback by using the survey on this website.